Buyer Intent Data
Intent Data for Sales
Sellers can use 6sense Buyer Intent Data to uncover in-market accounts that are primed to buy. Leverage 6sense to aggregate even deeper buying signals from our proprietary intent network and trusted B2B sources including Bombora, G2, and TrustRadius.
Uncover net-new accounts & opportunities
Identify new buyers right when they begin researching solutions like yours with real-time intent data captured from B2B sources across the web.
Deliver personalization that actually feels personal
Create hyper-personalized outreach that speaks directly to your buyers’ active keyword intent, trending topics, and product comparison research.
Predict customer upsells
& mitigate churn
Detect customers researching competing solutions and proactively save them — or dig deeper into their additional needs for upsell opportunities.
Make invisible buyer activity
reappear... like magic.
Without visibility into what accounts are actively researching, you’re missing critical revenue moments hidden in what we call the Dark Funnel™.
6sense intent data illuminates these moments, eliminates guesswork, and unlocks valuable insights into your buyers and their needs.
Get in first, and then win first
Surface every account and buyer who’s signaling their interest and intent to buy your products.
Then position your sellers to win by engaging newly in-market accounts sooner and more often than the competition..
Auth0 generated $3 million in pipeline from accounts identified by 6sense.
Within seven months of using 6sense, Auth0 uncovered 28 new opportunities, all identified by 6sense.
Demystify your pipeline
Fuel your sales pipeline with in-market accounts that are ready to engage (and buy!).
Know accounts better, faster
Accelerate your entry into deals with intent-powered predictive models that give you total visibility into the buying journey.
Ditch the guesswork
Use buyer intent data to focus sales efforts on the most important prospects and eliminate the guesswork around how to engage them.
Personalization that actually feels personal
Leverage real-time insights about a buyer’s activity and research to craft outreach that really resonates … and then further differentiate with messaging that speaks to their real use cases and pains.
On average, 6sense customers experience a decrease in sales cycle by 22 days and a 64% increase in average contract value.
CoreView increased its click-through rate by 4x with 6sense digital advertising.
Using 6sense increased account engagement by 3x, and dramatically improved its ability to respond quickly to market needs.
Speak the buyer's language
Leverage the specific keywords your buyers are searching for to easily communicate value in ways that match their needs.
Customize the buyer experience
Set up intent-based plays across marketing and sales activities to deliver a completely personalized buying experience.
Tap into additional intel
Understand what third-party intent topics and products on review sites are being researched.
Predict customer upsells & mitigate churn
Build an early warning system for potential churn with behavior alerts when customers research competing solutions.
Analyze customer search activity, content consumption, and engagement levels to spot accounts that are likely to buy more products or services.
Qualtrics increased sales productivity by 26% using 6sense data.
After using 6sense, Qualtrics saw a 260% increase in average opportunity value and a 66% reduction in cost per opportunity.
Beat out your competition
Identify high-risk accounts that are actively researching your competition and take action to win them back.
Increase deal sizes
Uncover upsell opportunities using insights into what additional products and topics your customers are actively researching.
Scale your engagement
Build workflows to add buyers to relevant sales engagement cadences that keep them engaged on auto-pilot.
“6sense has done an amazing job at accurately matching anonymous signals to accounts in our system. This is helping us understand how our customer base is using our website and what they may or may not be researching in the market for.”
Michael Lamb
Director of Marketing Technology, Mitel
Buyer Intent Data Features
6signal™ Company Graph
Match anonymous web traffic and intent signals to buyers and accounts across devices, channels, and locations.
Comprehensive B2B Intent Network
Capture intent data through 6sense’s proprietary network of B2B publishers, as well as integrations with Bombora, G2, and TrustRadius for the largest signal and highest accuracy.
AI-Powered Natural Language Processing
Continually analyze content of every webpage to view complete, meaningful, and relevant intent data.
Unlimited Intent Keywords
Set up an unlimited number of custom generic and branded keywords to track relevant research directly related to your company, products, and competitors.
Predictive AI Buying Stage
6sense Predictive AI analyzes intent signals, web activity, and historical buyer data to continuously monitor how likely an account is to be in-market.
Frequently Asked Questions
Data that gives insight into a prospect’s buying interest and buyer journey. This data is collected when your accounts are doing research for a particular product or solution through third-party sites.
Data that provides insight into whether a prospect is actively considering purchasing your product or a similar product or solution.
Data points that identify buyer behavior, interest, and engagement patterns towards a particular product or solution.
Integrations built to centralize & maximize your tech stack
6sense integrates with a wide range of sales, marketing, and operations technologies.
Improve data, connect critical systems, build more engaging campaigns, and deepen the insights that live within your existing tech stack.
Related Resources
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Activate relevant and efficient audience targeting, with industry-leading account identification, intent data and predictive models.
